The Association of Governing Boards of Universities and Colleges (AGB) is the premier organization centered on governance in higher education.
To help grow its membership, Design 291 developed its “Engage with AGB” campaign. The campaign included a die cut folder with customized inserts—marketing the value of an AGB membership and how members can tap into important information and resources to help them govern more strategically and effectively—and AGB Concierge which announced additional benefits through ads and lapel buttons.
- Client: Association of Governing Boards
- Role: Concept, Design, Execution